In this article we will look at link exchange. We will look at what it is all about, why it is still good practice, how to go about exchanging links properly, and finally using of link building software.
What is Link Exchange?
Link exchange is an SEO technique that has been around since the
earliest days of the Web and has been a method to increase your search
engine rank. This strategy in essence is offering to link your website
to another relevant website if that website will link back to your
website. A common phrase associated with this method “You scratch my
back and I will scratch yours”.