Wednesday, 6 March 2013

SEO best practices – Link Exchange in 2013 | March 6th 2013

In this article we will look at link exchange. We will look at what it is all about, why it is still good practice, how to go about exchanging links properly, and finally using of link building software.

What is Link Exchange?

Link exchange is an SEO technique that has been around since the earliest days of the Web and has been a method to increase your search engine rank. This strategy in essence is offering to link your website to another relevant website if that website will link back to your website. A common phrase associated with this method “You scratch my back and I will scratch yours”.