In this article we will be looking at what trade marks are and how to trademark your business name and logo.
A trade mark is a legal means of identification which distinguishes a trader and their products from other traders and their products.
A trademark can be a word, letters, a logo, a shape, numerals, a signature, or even sounds and smells, or a combination of these.
Here are some well known examples of trade marks are Coca Cola® in both words and the style of the font used. It is the same with Pepsi®. Nike® is well know for the swoosh and the slogan “Just Do it”.
So, you can trade mark your name or the logo or both together. Each option gives a different degree of protection to your brand. Registering a trademark grants the owner exclusive rights to the mark within the specified industry.
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